About Us

WHIFF was created out of a simple belief: niche fragrance shouldn’t be exclusive, and good scent shouldn’t feel out of reach.
For too long, the industry has split into two extremes: overpriced “niche” brands selling status before substance, and cheap dupes racing to copy whatever’s trending. We’re not interested in either.

We make fragrances and candles inspired by gardens, kitchens, produce, rituals, cravings, and the things that actually make a day feel good. Tomato leaf, matcha steam, basil from your backyard, a dirty martini at golden hour... real scents pulled from real life. No copycats. No couture pricing. Just original blends made with care.

WHIFF was born from being bored with what the fragrance world kept putting out.
Everything started smelling the same... another amber, another vanilla, another “dupe of a dupe.” We wanted to build something more personal, more playful, more grounded in everyday beauty. Scents made for people who overthink smells, love the details, and want fragrance to feel fun again.

Every candle is made with American-grown, ethically produced soy wax beads, all-natural, paraffin-free, and crafted to burn clean. Our wood wicks crackle softly, adding a ritual-like warmth to each burn. And unlike traditional candles poured into non-recyclable, heat-resistant glass, we use lightweight, fully recyclable aluminum tins. Better for the planet, easier to reuse, and perfect for tossing in a bag wherever your day takes you.

We design everything in small batches, poured by hand in Los Angeles, because slowness makes better scent. No mass production. No shortcuts. Just thoughtful materials, responsible packaging, and ideas that make us excited to light something again.

WHIFF is for anyone who loves fragrance but hates the rules; for people who want niche without the pretension, sustainability without the lecture, and originality without the luxury markup.

Good scent should be interesting. Good scent should be fun.
Good scent should be for everyone.

That’s WHIFF.